SEEFA POTIVANAKUL
I am an interaction designer with a background in robotics and a passion for creating inclusive, thoughtful experiences across digital and physical spaces. Skilled in design thinking, and participatory and speculative approaches, I bring an experimental mindset, empathy, and creativity to multidisciplinary teams. I am motivated by meaningfulness and a desire to engage with complexity and design for sustainability.
HIGHLIGHTS
+ Combines engineering expertise with creative, critical, speculative, and reflective design approaches
+ Experienced in participatory and co-design methods for inclusive and relational design
+ Designed interactive tools, services, and learning systems showcased in academic and public settings
EDUCATION
+ MSc Human-Computer Interaction and User Experience Design
Umeå University
[ 2023 – Present ]
+ BEng in Robotics and Automation Engineering
[ Second Class Honours ]
Institute of Field Robotics King Mongkut's University of Technology Thonburi
[ 2017 – 2021 ]
WORKING EXPERIENCE
Innovation Solution Designer Treeroots Entertainment Group Co., Ltd.
[ Apr – Jul 2022 ]
+ Researched emerging tech for virtual humans and AI in metaverse environments.
+ Scouted innovative solutions and future partnerships aligned with immersive media development.
ATS Application Engineer Alstom Thailand Ltd.
[ Sep 2021 – Feb 2022 ]
+ Supported the implementation of automated railway signalling systems.
+Contributed to the development, configuration, and documentation of railway signalling systems
SKILLS
+ Design
User Research & Usability Testing | Interaction & Experience Design | Participatory & Co-Design Methods | Speculative & Critical Design | Service Design & Systems Thinking | Tangible & Multisensory Interaction | Wireframing & Prototyping (Low–High Fidelity)
+ Technical Skills
Figma | Adobe XD | Unity | Raspberry Pi | Arduino | Python | C/C++ | Physical Computing & Sensor Integration
+ Soft Skills
Interdisciplinary Collaboration | Empathy | Reflective and Ethical Mindset | Creative Problem Solving | Systems Thinking | Adaptive
CERTIFICATIONS
Google UX Design Professional Certificate Coursera
[June 2023]
LANGUAGES
Thai – Native
English – Proficient (IELTS Band 7.0)
Swedish – Beginner
